When we imagine the future, we envision a world where sales and marketing are at peace with each other, where each customer is treated as the unique individual that they is, where unicorns are not only real but common occurrence, and everybody gets and investor at Shark Tank…Also, we have some rad ideas about where CRM systems might end up in the future, and we know they might sound as dreamy as the previous ones, but we promise these are actually within reach:
Customer 360 will soon be a reality
We know that it has been spoken about those since forever, but now there are actually tools that might make it possible. We are of course talking about the trendy CDPs that could take over these idyllic tasks that CRM was never able to do.
CRM has never truly been about relationships management anyhow, but rather just about creating loggin activities.
Companies will try to make people believe that the message was tailor-made for them even though it was automatically generated.
BI will bring advanced segmentation
Using BI solutions to create actionable insights is already everyday practice for most businesses. The next step is using those insights to benefit from customer advanced segmentation and personalisation.
Agile CRM implementations
Acquiring and setting up a CRM system will not be as tedious and difficult as it is nowadays. With the new simplified and user friendly business software solutions, such as SuperCards, it will only take a couple of days of work to get those systems up and running.
Automated CRM
In the future data will be obtained not by feeding it to the system but it will be automatically gathered from all the different software and bases that are within the company’s control.
CRM will be built in low-code platforms
For example, in PowerApps, in order to match the exact needs of the company.
These are our bets for the future direction of CRM. And you, where do you think CRM systems are headed? Do you agree with our vision, or do you have a different opinion? Please, let us know in the comments section.